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Report: Entertainment and Media Content Industry

2.1 Video Streaming & OTT (Over-the-Top)

1. Executive Summary

The global entertainment and media (E&M) content industry is undergoing a profound transformation. Driven by digital disruption, shifting consumer habits, and technological innovation (AI, streaming, VR/AR), the industry has moved from a product-based model (physical sales, linear TV) to an access-and-engagement model (subscriptions, ad-supported streaming, user-generated content). Total global E&M revenue is projected to reach $3.4 trillion by 2027 (PwC), with digital channels accounting for the vast majority of growth.