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Ben Settle Email Players 1 15 New Fix < CONFIRMED >

Ben Settle's Email Players newsletter is a high-ticket, offline subscription (print-only, except for the introductory issue) that focuses on "infotainment"—selling through entertaining, daily stories.

The first 15 issues of the newsletter established the core "Settle" methodology: daily frequency, entertainment-first content, and soft-selling without sounding obnoxious. Guide to the Foundations: Issues 1–15

While the full catalog is exclusive to paid subscribers, the early issues (launched in late 2011) covered these critical principles: Issue #1: The "Infotainment" Blueprint

This is the only issue often available as a free PDF sample to new leads. Core Lesson

: It details 24 ways to make money with email, including unique subject lines and "weird" openings that force engagement. List Building & Bonding (Issues 2–6)

: How to write your first auto-responder to build "unbreakable trust" and persuade subscribers to buy on first contact. Key Tactic

: Using "micro-riddles" and the "Gary Halbert method" to ensure emails are eagerly opened. Advanced Selling Techniques (Issues 7–12) Affiliate Marketing

: Strategies for profiting from other people's products using "solo ads" and non-ad formats. The "Limbaugh" Method

: How to use controversial or highly entertaining content so that both fans and "haters" stay engaged and buy. Monetization & Psych-Analysis (Issues 13–15)

: In-depth "psycho-analysis" of real emails to see what worked and what failed in various competitive niches. Unsubscribes

: A "surprise finding" on how to actually turn people leaving your list into sales. Where to Access These Issues Ben Settle On Why You Should Be Sending Daily Emails

Here’s an interesting, short-form analytical piece based on the speculative premise of Ben Settle sending an email to his list about “Players 1–15” of a new game, product, or launch sequence.

1. The "Velvet Rope" Method

Most people try to get anyone on their list. They offer a generic "free report" that appeals to the masses.

Bad move.

You don’t want the masses. You want the buyers.

Be willing to repel people to attract the right people. Your opt-in page should be polarizing. If you sell a high-ticket coaching program on crypto, your opt-in shouldn't be "Make Money Online." It should be "How to Profit During the Bitcoin Crash."

The people who opt-in to the second one are your people. The first one? Just tire-kickers.

The Unseen Kingmaker: What Ben Settle’s “Players 1–15” Email Really Means

If you’ve ever received an email from copywriter and email marketing curmudgeon Ben Settle, you know two things for certain: it will be short, and it will make you feel slightly inadequate if you’re not already selling something via email.

But a hypothetical email from him—one with the subject line “Players 1–15 (new)”—would be a masterclass in psychological jujitsu. Let’s break down what that email would actually be doing beneath the surface.

Final thought

The first 15 emails aren’t just a sequence — they’re your reputation compressed into two weeks of attention. Be deliberate: choose voice, own it, test rapidly, and treat every sentence as either building trust or breaking it.

If you want, I can: draft subject lines for these 15 emails, write the full copy for a 15-email launch sequence for a specific product, or turn this blueprint into a one-page checklist you can print and use. Which would you like?

The Ultimate Guide to Ben Settle’s "Email Players": Mastering the $97/Month Marketing Secret

In the world of direct response marketing, Ben Settle is often referred to as a "light heavyweight champion" of email copywriting. His flagship product, the Email Players Newsletter, has become a staple for aggressive marketers who want to turn their email lists into reliable, high-converting assets.

Whether you are a seasoned copywriter or a business owner struggling with low open rates, understanding the philosophy behind "Email Players" can fundamentally change how you approach your inbox. What is the Email Players Newsletter?

At its core, Email Players is a monthly print newsletter priced at $97 per month. Unlike digital courses that gather virtual dust, this is a physical resource shipped to your door, designed to be studied and implemented immediately.

The Price Point: At approximately $3.23 per day, Settle positions the cost as a "legitimate business" expense that should be easily covered by the increased sales generated from his methods.

The "Skhēma" Book: New subscribers typically receive the Email Players Skhēma Book (formerly the Playbook) as an immediate gift. This foundational guide outlines the core daily emailing system that Settle has perfected over decades. ben settle email players 1 15 new

No Refunds Policy: Ben Settle is famous for his "brutal honesty" and "aggressive marketing" stance. He offers no refunds on subscriptions, filtering for "aggressive marketers" rather than "goo-roo fanboys". Core Philosophies: Why Settle's Style Works

Ben Settle’s approach to email is often called "Infotainment"—a blend of information and entertainment that makes subscribers want to open every message.

Daily Consistency: Settle advocates for mailing your list every single day. He argues that if you provide value and are entertaining, your audience won't find daily emails intrusive; they’ll find them addictive.

The Bridge Technique: His emails typically start with something random or intriguing (like a personal story or a controversial opinion) and masterfully "bridge" that topic to a sales pitch.

Speed of Production: One of Settle's biggest claims is that his system allows you to write high-converting emails in just 4–5 minutes by following specific templates and psychological triggers.

Anti-SEO Mindset: Settle famously shifted away from relying on Google or SEO after a "slap" wiped out months of his work. He now focuses entirely on owned media—his email list—where he has total control. Critical Success Factors for "Email Players" How To Write Emails In 4-5 Minutes - Ben Settle

Ben Settle's Email Players is a high-end, $97-per-month print newsletter dedicated to direct response email marketing and copywriting. While the exact contents of issues 1–15 change over time as the "Email Players Playbook" is updated, these early resources typically establish Settle’s "daily email" philosophy and provide a foundation for his infotainment-style marketing. Core Principles of the "Email Players" System

The early issues and the included Email Players Playbook focus on several key pillars:

The "Seinfeld" Style: Turning mundane, everyday events (like a dog pooping in the rain) into profitable sales stories.

Daily Frequency: Settle advocates for mailing your list every single day to build unbreakable trust and stay top-of-mind, often making pitches in every message without being obnoxious.

Anti-Education: He teaches that "educating" in emails can actually kill sales; instead, the focus should be on entertainment and shifting buyer psychology.

List Building: Strategies for "siphoning" high-quality leads from platforms like Facebook and Google using free or low-cost methods. Key Components Typically Found in Early Issues (1–15) Description Email Players Playbook

A modified version of his $795 "Street Smart Email" system, designed to get new subscribers up to speed immediately. The "First Contact" Sequence Ben Settle's Email Players newsletter is a high-ticket,

Specific instructions on what to write in your first auto-responder message to bond with new subscribers. Subject Line Mastery

Methods for writing "impossible to ignore" subject lines, including a "secret stash" of field-tested templates. Monetization Techniques

Sneaky ways to tweak content to increase its perceived value from $50 to $1,000+. Expert Recognition The system is widely endorsed by industry leaders:

Russell Brunson (Founder of ClickFunnels) notes that Settle's daily emails are among the few he always reads.

Gary Bencivenga, often called the world's greatest living copywriter, describes Settle's copy as "high proof" and "incapable of being ignored".

Dan Kennedy praises Ben as an intelligent and inspiring marketing mind.

You can often find a free digital copy of a recent issue and access to 40+ hours of content by signing up on BenSettle.com. The One Email Training To Rule Them All - Ben Settle

Actionable Takeaways

2. The "Welcome Mat" Sequence

When someone subscribes, what happens?

If the answer is "they get a free PDF and then silence," you are losing money.

The first 5-7 days are critical. This is the "Honeymoon Phase." They just fell in love with your idea. You need to solidify that relationship immediately.

The Protocol:

The Real Product Isn’t What You Think

On the surface, “Players 1–15 (new)” might be about a course, a software beta, or a coaching cohort. But the real product Settle is selling is permission to move fast.

Most entrepreneurs are waiting for:

Settle’s email says: “Fifteen people already said yes while you were reading this sentence.”